SCHWEPPES

Uma Thurman, the brand's face, embodies a campaign both sparkling and unexpected for Schweppes.

The product site is built around a vividly colorful new campaign signed by David LaChapelle. More glamorous, more sensual and more intriguing than ever, Uma Thurman draws visitors into a playful exchange of glances that's a pleasure to follow. Every drink in the range is staged with as many facets as the character embodying it, in a setting inspired by the Thousand and One Nights. This visual diversity directly reflects the diversity of flavors the brand offers. Every photo spread becomes an invitation to explore a different flavor, in a color palette unique to each product in the range. This strong, immediately recognizable visual signature lets the brand stand out on the particularly competitive soft drinks shelf. The site extends this experience online, where every visual becomes an invitation to discover the flavor it represents, turning product browsing into genuine magazine-style flipping.

A product platform designed as a glamorous brand experience, where every drink tells its own story. Schweppes, a glamorous drink with a thousand and one flavors inspired by the land of the Maharajas. A visual world that makes you want to look as much as to taste, the signature of a brand that refuses to choose between aesthetics and indulgence.