PARIS NEW YORKMONTREAL

EXECUTIVE CREATIVE DIRECTOR

MULTIMEDIA DIRECTOR

DIGITAL ACTIVATION & INNOVATIVE TECHNOLOGY
Storytelling - Filmmaker - XR Extended Reality - Unreal / UNITY Game engine - New business pitch & proactive

★★★ AI doesn't change what makes a good ad. It changes the tools. ★★★

Executive Creative Director specializing in visual storytelling, generative AI and immersive technologies: XR, Unreal Engine, Unity. I design and lead digital campaigns and brand films for international groups: Chanel, Tiffany, Netflix, Lacoste.

Every project combines creativity, technological innovation and artificial intelligence in the service of brand performance.

360° Executive Creative Director, I design brand experiences at the crossroads of film, digital and generative artificial intelligence, from creative strategy through to final activation. I integrate the best generative AI tools on the market into the heart of my production pipelines: Midjourney, Nano Banana for images, Runway, Kling, Seedance and LTX for video, Suno for sound, Adobe Creative Suite for finishing.

This approach allows me to accelerate creative iteration, optimize performance and push innovation standards further in service of the brand.

Trained early on in the demands of production and image, I developed an approach where narrative takes precedence over technique: movement, color, framing, emotion, the fundamentals of film applied to new artificial intelligence tools.

Generative AI is a creative accelerator, never an end in itself: it amplifies story and brand performance, it does not replace them.