Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive -

OLYMPIC GAMES

MOVE TOGETHER

For these Olympic Games, Canon puts technology and data visualisation at the service of athletes' performance.

Thanks to data captured and processed in real time, every user can compare their own performance to that of Olympic athletes. AI-driven comparative technology analyses movements and positioning to refine everyone's training. The user's movements are overlaid onto those of top athletes, turning technical data into a motivating, engaging experience. Every session generates a personalised progress report, letting the user track their performance evolve session after session. Canon's sensors and lenses deployed across the Olympic venues guarantee analytical precision comparable to that used by professional coaches. This technical rigour reinforces the brand's credibility on the imaging and sports-performance segment, well beyond the professional world alone.

This device turns sports data into a tool for individual progress, at the service of every user's performance. Let's take action together. Technology becomes a genuine coach here, accessible to everyone. A device that brings the general public closer to Olympic standards, screen after screen. Every comparison brings the amateur a little closer to the champion they admire.

ROLE

•   Creative Direction
•   Art Direction
•   Illustration
•   Design
•   UX
•   UI




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