Peter Philips, CHANEL's Global Creative Director of Makeup, launches the Makeup Confidential site to reveal the brand's behind-the-scenes world.
The site premieres the short film "Animating Chanel", designed as the entry point to a platform conceived as an exclusive one-on-one with Peter Philips. Makeup secrets, tutorials, exclusive videos and interviews turn a product site into a genuine engagement and loyalty tool. Every product page includes detailed usage instructions, designed to recreate a model's look without leaving home. The platform is designed as a living magazine, regularly enriched with new content, giving visitors a reason to come back beyond the simple product purchase. This editorial regularity turns an event-driven site into a recurring rendezvous with the brand's beauty community. Every publication is designed to be shared on social media, extending the content's visibility well beyond the platform itself and reaching an ever-renewed audience.
This approach turns product discovery into a continuous learning experience, strengthening the closeness between the brand and its community. A site that gives every woman the keys to expertise previously reserved for professionals. Every visit strengthens a little more the bond between the brand and its community.
ROLE
• Creative Direction
• Art Direction
• Animation
• Design
• UX
• UI
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