HENNESSY BLACK

Hennessy explores new digital territory for its spirits brand.

The site plays with the chic codes of the Parisian nightclub to engage a young, connected audience: exclusive cocktail tutorials turn every visitor into an ambassador able to recreate the Hennessy experience at home. A calendar of trending nights in the world's biggest party capitals and a participative dance platform extend the brand experience beyond the product itself. Every tutorial is designed as a complete mixology lesson, from selecting ingredients through to the pouring gesture, giving every user the keys to a successful night out. The participative dance platform encourages the sharing of content generated by users themselves, turning every private party into a spontaneous relay for the brand. This community dynamic strengthens brand attachment well beyond the simple moment of consumption, establishing a regular rendezvous with its audience.

This platform lays the first stone for future innovations for the house, while remaining true to its DNA. Mixology, or the art of the mix. A signature that sums up the whole ambition of the device. Every party shared on the platform extends the house's promise well beyond the glass, right into the living room of every visitor. Every tutorial becomes an invitation to host, in your own way, a little of the Hennessy spirit at home.