BNP PARIBAS

After more than ten years of partnerships in cinema, BNP Paribas launches Welovecinema.fr, its platform entirely dedicated to the seventh art.

The platform brings together exclusive first-look trailers, exclusive interviews, content from influential creators, web series and the calendar of festivals supported by BNP Paribas. Beyond communicating on the brand's investments in cinema, the platform informs, educates and creates a desire to discover or rediscover great films, turning an institutional commitment into content the public consults willingly. Every corner of the film world finds its place there, reinforcing the brand's cultural legitimacy. The editorial line is designed to be continuously refreshed, with a calendar of releases and festivals giving visitors a reason to keep coming back all year round. This regularity turns a brand site into a genuine cultural rendezvous, followed for its content as much as for its institutional origin. BNP Paribas thus gains legitimacy in a territory it wasn't expected in at first, positioning itself on the side of content rather than institutional communication alone.

All the essential information for film lovers, brought together on a platform designed to last well beyond a simple campaign. A dark cinema hall open around the clock, wherever you are.