In a country where the pace of life is frantic and the climate can swing from radiant sunshine to torrential rain in ten minutes, Me&City adapts its fashion to a hyper-responsive lifestyle.
Every collection features fabrics designed for high temperatures and humidity, built to keep up with urban daily life without compromising on style. Prestigious designers make the brand their own to create their own collections, while meeting the demands of a hyper-active, connected youth. This dual approach, both creative and functional, positions Me&City as a brand able to adapt to every moment of urban life. Each designer collaboration is the subject of a dedicated campaign, designed to reach a different audience each season while staying true to the brand's identity. This strategy of successive collaborations keeps interest in the brand constantly renewed, season after season. The communication plan accompanies every launch with a strong digital presence, relayed across all of the brand's touchpoints and carried through into store windows, for total consistency between digital and point of sale.
An incomparable style for an incomparable lifestyle. A signature that sums up the brand's entire ambition in its market. A promise kept collection after collection, season after season.
ROLE
• Art Direction
• Director
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