ACTE II

Design and development of the showcase website for ACTE II, a communications consulting agency based in Bastille, Paris XIIe.

The site breaks away from the expected codes of a consulting agency: an art direction that turns the homepage into a playground, designed to set the brand apart from the very first seconds of the visit. The user steps into a graphic universe invented from scratch, populated with Kawaii creatures, where every interaction reinforces brand recall. The site combines a classic informative space, designed to reassure potential clients about the agency's expertise, with a playful creative space where visitors invent their own "extraordinary garden" from a library of characters and settings. Each creation can then be shared directly from the site, turning every visitor into a spontaneous ambassador for the brand within their own network. The journey alternates between institutional messaging and creative experimentation, showing the agency's expertise through proof rather than pitch. The navigation itself, designed as an extension of the agency's creative positioning, becomes a first sales argument even before contact is made.

This dual reading, informative and interactive, turns a simple showcase site into a differentiation tool for the agency in its market. Time spent on the site and the spontaneous sharing of visitor-generated creations become success indicators for the initiative, on par with the contact requests generated.