Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive -

CHANEL SOHO

KARL WELCOMES US INTO HIS HOME

Launch of the digital platform dedicated to the CHANEL Soho boutique, designed by Peter Marino for Karl Lagerfeld.

The platform accompanies the opening of this now-essential New York address, with the boutique's information, events and exclusive products. It's the entire spirit of the Soho neighborhood made tangible through the brand's image and its creator's vision, under the signature "SOHO by Karl." Karl Lagerfeld showcases his artistic inspirations of the moment there: videos, photos, sculptures and sketches compose an immersive, exclusive universe. The platform is designed to evolve at the pace of the creator's inspirations, with regular updates that give visitors a reason to come back and check the content. Each section offers a different immersion into the creator's world, from the preparatory sketch to the finished piece displayed in store. This continuity between artistic creation and product presentation reinforces the address's exclusive aura, while giving the boutique a visibility that extends well beyond its neighborhood.

This platform turns a boutique opening into a full-fledged brand experience, inviting every visitor into the creator's personal universe. Soho thus becomes an address visited as much for the object as for its creator. The physical boutique and its digital platform tell, in two voices, the same brand story.

ROLE

•   Creative Direction
•   Art Direction
•   Design
•   UX
•   UI




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