The lion, Metro Goldwyn Mayer's iconic symbol for over a hundred years, becomes the throughline of a VIP experience for the reopening of the Macao casino.
Projectors mounted on the roofs of limousines stage a pride of lions chasing guests from the airport all the way to the opening night party, under the eye of the press. At certain key moments of the ride, VIPs interact with the lions directly from their phone, turning a simple transfer into an immersive, shareable brand experience. The chase then turns into an escort procession, each guest arriving surrounded by their own pride of lions. Every interaction triggered from the VIP's phone directly influences the projection staged on the surrounding buildings, making every ride unique and personal. This real-time personalization turns a simple limousine ride into a tailor-made moment of spectacle, different for every guest. The press present on arrival captures this moment, multiplying the experience's reach well beyond the guests present that evening, all the way into the international media covering the casino's reopening.
This initiative turns a logistical transfer into a memorable moment of spectacle, aligned with the brand's century-old legacy. The guest becomes leader of the pack. An entrance no VIP is likely to forget.
ROLE
• Creative Direction
• Art Direction
• Illustration
• Design
• UX
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