NETFLIX

Triple Frontier is that place at the heart of the jungle where the borders of Paraguay, Brazil and Argentina meet, the setting of the new NETFLIX film.

For the launch, NETFLIX rolls out activations in exhibition spaces and shopping malls to bring the film's iconic scenes to life for the public. Users generate content for their social networks through the digital activations on offer, and relive certain scenes in virtual reality with friends by solving puzzles together. The film's iconic truck is recreated as an immersive digital experience: climb aboard, slam the door, and video mapping turns the cabin into an interactive jungle chase. Every puzzle solved as a team unlocks an additional fragment of the plot, encouraging groups of friends to come back several times to discover the full story. This collective-progression mechanic turns a simple promotional activation into a genuine social outing, sought after in its own right. Word of mouth generated by groups of friends becomes the initiative's main driver of foot traffic.

This initiative turns a film release into a participative, shareable experience, extending its visibility well beyond theaters. Engines running, and we're off. An experience that extends the film well beyond the closing credits.