Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive -

TIFFANY&CO

JEWELRY BOX

In April 2023, Mazarine designed and rolled out the Pop-up 520 retail activation for Tiffany & Co in Chengdu, conceived as a 360° brand experience.

A monumental TIFFANY & CO jewellery box installed right in the city centre, designed as a brand activation device in the service of customer engagement. The installation becomes a visual landmark in the urban landscape, embodying the house's universe on a grand scale. Inspired by the house's fundamental codes, its signature colours and its collections, Mazarine's creative and events team designed an immersive retail experience, blending set design with digital interactions. The signature colour codes, Tiffany blue and silver, structure the entire journey, from the furniture to the digital interfaces. This visual continuity reinforces instant brand recognition, both in physical space and online.

The activation combines an immersive space, digital interactions, a connected photo booth and product staging, turning every visit into a memorable touchpoint with the brand. Every interaction is designed to generate shareable content, extending the activation's visibility on social media. The journey alternates moments of product discovery with playful moments, maximising time spent at the pop-up store.

ROLE

•   Creative Direction
•   Art Direction
•   Set Design
•   Design




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