Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive -

TIFFANY&CO

POP UP EXPERIENCE SPACE

In April 2023, Mazarine designed and deployed the 520 retail pop-up activation for Tiffany & Co in Chengdu, conceived as a 360° brand experience initiative.

A monumental TIFFANY & CO jewelry box installed in the heart of the city, designed as a brand activation initiative in service of customer engagement. The installation becomes a visual landmark in the urban landscape, embodying the house's world at a grand scale. Inspired by the house's fundamental codes, its signature colors and its collections, Mazarine's creative and event team designed an immersive retail experience, blending set design and digital interactions. The signature color codes, Tiffany blue and silver, structure the entire journey, from the furniture to the digital interfaces. This visual continuity strengthens immediate brand recognition, both physically and online.

The activation combines an immersive space, digital interactions, a connected photo booth and product staging, turning every visit into a memorable brand touchpoint. Every interaction is designed to generate shareable content, extending the activation's visibility on social media. The journey alternates between moments of product discovery and playful instants, to maximize time spent at the pop-up store.

ROLE

•   Creative Direction
•   Art Direction
•   Set Design
•   Design




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