LACOSTE

Lacoste imagines an immersive virtual lookbook to present its autumn/winter collection differently.

Using your phone, you step inside a 360-degree three-dimensional snow globe that surrounds you completely. Somewhere between virtual reality and a mobile site, every floating model becomes a direct point of sale: pick the pieces you like and buy online without leaving the experience. The entire interaction unfolds around you, wherever you are, turning product discovery into an immediate act of purchase. Moving your phone triggers a digital snowfall that progressively reveals each silhouette in the collection, recreating the magic of a real snow globe. This playful mechanic holds attention longer than a classic lookbook, while always keeping direct access to purchase. The experience is as easy to share as it is to browse, extending its visibility on users' social networks well after the season ends.

This device turns the seasonal catalogue into an immersive, directly transactional shopping experience. Now you're seeing things from a different angle. The collection is discovered, shaken and bought in a single gesture. A lookbook you handle more than you flip through, season after season. Every shake of the screen reveals a new silhouette, until the entire collection has been explored.