LACOSTE

Lacoste imagines an immersive virtual lookbook to present its fall-winter collection differently.

Using your phone, you step into a three-dimensional snow globe that surrounds you at three hundred sixty degrees. Between virtual reality and mobile site, every floating model becomes a direct point of sale: select the clothes you like and buy online without leaving the experience. All the interaction unfolds around you, wherever you are, turning product discovery into an immediate act of purchase. The movement of your phone triggers a digital snowfall that progressively reveals each silhouette of the collection, recreating the magic of a real snow globe. This playful mechanic holds attention longer than a classic lookbook, while keeping direct access to purchase at every moment. The experience is shared as easily as it's browsed, extending its visibility on users' social networks well after the season ends.

This initiative turns the seasonal catalog into an immersive, directly transactional shopping experience. You now see things from a different angle. The collection is discovered, shaken and bought in a single gesture. A lookbook you handle more than you flip through, season after season. Every shake of the screen reveals a new silhouette, until the entire collection has been explored.