EDDI&SON

Design of the showcase site for Eddi&Son, a Fred&Farid group subsidiary dedicated to mobile devices.

Eddi&Son guides advertisers from e-marketing toward m-marketing, designing unique interactive experiences built for mobile and tablet. Every initiative is built to strengthen the customer relationship through a "Touch First" approach, where touch interaction becomes the starting point for the entire design. The site evokes the image of Thomas Edison discovering the internet in 1900 to tell this philosophy with humor and impact. Every case study presented on the site is designed as a concrete demonstration of this approach, illustrating how a mobile initiative can turn a simple point of contact into a memorable brand experience. This showcase itself becomes a textbook case, proving by example the agency's mobile expertise to future clients. The offbeat tone and richness of interactions reinforce the studio's creative credibility, while setting it apart from the sector's usual institutional showcases.

This offbeat identity positions Eddi&Son as the mobile partner capable of reinventing the relationship between brands and their audiences. A confident positioning, as mobile as the usages it supports. Expertise that the studio applies first to its own showcase, before offering it to its clients.