Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive - Art Director - Executive Creative Director - Multimedia Director - Digital Activation - Innovative Technology - Storytelling - Filmmaker - XR Extended Reality - Unreal / Unity Game Engine - New Business - Pitch - Proactive -

CHANEL J12

OPPOSITES ATTRACT

Launch of CHANEL's new J12 watch collection.

A clean, graphic universe built on two strong polarities: black and white, masculine and feminine. Typography, materials and lighting draw on the iconic codes of J12 ceramic, anchoring every communication touchpoint in the world of the collection. This graphic system extends all the way to the storefront windows and campaign visuals, for a seamless brand continuity. This contrast becomes the throughline of the brand's entire voice, from digital to point of sale.

This strong visual identity becomes immediately recognizable across social media content and points of sale. Technology and interaction sit at the heart of the experience imagined for CHANEL: a main room unveils the new collection and leads into six activation rooms, where visitors interact with digital installations driven by motion and mobile. The visitor journey alternates between physical moments and digital interactions to reinforce engagement at every step. Each room offers a different reading of the J12 universe, for an immersive and memorable brand experience. The experience is designed to be as photogenic as it is functional, built for spontaneous sharing on social media.

Opposites don't clash, they attract.

ROLE

•   Creative Direction
•   Art Direction
•   Illustration
•   Animation
•   Director
•   Design
•   Set Design






content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3 content-width-black-woman-3